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Trade news and market shifts written for veterinarians who need to know what’s changing before their competitors do.
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Veterinary Job Market Shifts: Relief Vets, Pay Raises, and Hiring Gaps
The veterinary job market is in motion. Relief vets are increasingly taking permanent positions, associate compensation is rising, and practice owners are competing harder than ever for qualified staff. Here is what the current data says and what it means for your hiring strategy.
Donn Adolfo · May 28, 2026 · 5 min readRead
Veterinarian
Pet Insurance Tops $4.7B: What It Means for Your Practice
The U.S. pet insurance market crossed $4.7 billion in written premiums in 2024, more than doubling from $2 billion in 2020. For veterinary practices, that growth is not just a headline. It reshapes how clients make care decisions and how practices handle estimates, documentation, and follow-through.
Donn Adolfo · May 24, 2026 · 5 min readRead
Veterinarian
Local SEO Category Selection Is the Top Ranking Factor for Vet Clinics
The primary GBP category a veterinary practice selects on Google Business Profile is the single most influential factor determining whether that clinic appears in local map pack results. With pet owner visits declining and price sensitivity rising, showing up when a client searches matters more than ever. Here is what the data says and what to do about it.
Donn Adolfo · May 20, 2026 · 5 min readRead
Veterinarian
AI Is Cutting Vet Documentation Time. Here Is What Practices Are Actually Using
A new CoVet survey finds veterinary professionals are turning to AI to reduce documentation burden and improve client communication. The shift is real, but how it plays out in day-to-day practice depends on which tools you choose and how your team adapts.
Donn Adolfo · May 17, 2026 · 5 min readRead
Veterinarian
Clients Are Skipping Diagnostics: What the 2025-2026 Data Means for Your Practice
Veterinary service prices rose 5.6% year-over-year through March 2026, nearly double overall CPI. The AVMA reports clients are now systematically declining recommended care, starting with diagnostics. Independent practices need to understand exactly what is changing and why it matters for revenue and patient outcomes.
Donn Adolfo · May 12, 2026 · 5 min readRead
Veterinarian
AI Scribes in Veterinary Practices: 25% Adoption Now, 50% by 2026
One in four veterinarians is already using an AI scribe, and that number is projected to double within 12 months. The shift is happening faster than any previous technology adoption in the profession, and practices that ignore it are already falling behind on documentation efficiency and staff retention.
Donn Adolfo · May 8, 2026 · 5 min readRead
Veterinarian
Veterinary Care Inflation Hits 44% Since 2019: What Clinics Must Know
Veterinary care inflation has reached 44 percent since 2019, and the financial gap between what care costs and what families can afford is reshaping client behavior. The 2026 Pet Care Gap Report documents a growing crisis that is changing appointment volumes, treatment compliance, and the long-term viability of general practice. Here is what the data means for veterinarians running practices today.
Donn Adolfo · May 2, 2026 · 5 min readRead
Veterinarian
Veterinary Compliance in 2026: What Practices Must Do Now
Veterinary practices across the U.S. are facing a wave of new compliance expectations in 2026, spanning employment law, animal health documentation, and state-level regulatory changes. Practices that treat compliance as a proactive strategy rather than a reactive obligation are better positioned to avoid penalties and retain staff.
Donn Adolfo · April 27, 2026 · 5 min readRead
Veterinarian
Veterinary Industry Enters Recessionary Phase Amid Rising Prices
A new peer-reviewed forecast reveals the veterinary industry has entered a recessionary business cycle, with prices climbing even as real client spending decelerates. For practice owners and veterinarians, the data points to a fundamental shift in how pet owners are engaging with care - and what it means for clinic revenue.
Donn Adolfo · April 25, 2026 · 5 min readRead
Veterinarian
75 Million Pet Owners Skipped the Vet in 2026. Here's What That Means for Clinics
A landmark 2026 report found that an estimated 75 million individuals bypassed veterinary visits because of rising expenses or limited appointment availability. The findings land at a moment when veterinarians are already reporting softer visit volumes and stronger price pushback from clients. For clinic owners, the data points to a structural demand problem that requires a deliberate response.
Donn Adolfo · April 21, 2026 · 5 min readRead
Veterinarian
Veterinary Care Inflation Hit 44% Since 2019 - What Clinics Face Now
Veterinary care costs have risen 44% cumulatively since 2019, nearly double the national inflation rate. The 2026 Pet Care Gap Report reveals a widening divide between what pet owners can afford and what care actually costs - creating real pressure on clinics caught in the middle.
Donn Adolfo · April 19, 2026 · 5 min readRead