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Trade news and market shifts written for real estate agents who need to know what’s changing before their competitors do.
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Reputation Beats Price: What Sellers Actually Use to Pick an Agent
When sellers choose a listing agent, reputation outranks price, market knowledge, and even personal referrals in some data sets. Here is what the numbers say and what agents can do about it today.
Donn Adolfo · May 24, 2026 · 4 min readRead
Real Estate Agent
Why Real Estate Agents Keep Getting Their Google Business Profile Suspended
Google Business Profile suspensions are hitting real estate agents at a disproportionate rate, and the cause is almost always the same mistake. Understanding the address rules and category requirements specific to real estate can mean the difference between showing up in local search and disappearing entirely.
Donn Adolfo · May 20, 2026 · 5 min readRead
Real Estate Agent
97% of Brokerages Report Agents Using AI: What It Means for You
AI use among real estate agents has crossed from optional to expected, with 97% of brokerage leaders confirming their agents are using it and 82% applying it to listing descriptions alone. The question is no longer whether to adopt AI tools but which ones actually move deals forward and how to use them without losing the client trust that closes transactions.
Donn Adolfo · May 18, 2026 · 5 min readRead
Real Estate Agent
NAR Cuts 2026 Home Sales Forecast to 4%: What Agents Must Know
The National Association of Realtors sharply revised its 2026 existing-home sales forecast downward, from 14% growth to just 4%. That is a significant gap between expectations set months ago and where the market actually stands. Agents who planned their year around the earlier number need to recalibrate quickly.
Donn Adolfo · May 13, 2026 · 5 min readRead
Real Estate Agent
Existing-Home Sales Forecast to Rise 14% in 2026: What Agents Must Know
The National Association of Realtors is projecting a 14% jump in existing-home sales for 2026, driven by easing mortgage rates and growing inventory. For agents who have weathered a slow market, the window to position for this rebound is now. Here is what the data says and what it means for day-to-day practice.
Donn Adolfo · May 1, 2026 · 5 min readRead
Real Estate Agent
FinCEN Real Estate Rule Takes Effect - Then Faces Legal Reversal
The Financial Crimes Enforcement Network's residential real estate reporting rule launched March 1, 2026, requiring disclosure of beneficial ownership in all-cash home purchases. A federal court has since invalidated the rule, leaving agents and settlement professionals in uncertain territory.
Donn Adolfo · April 27, 2026 · 5 min readRead
Real Estate Agent
Qualified Leads and Low Inventory: Agents Name Their Top 2026 Challenges
A new survey of real estate agents finds that lack of qualified leads and limited inventory rank as the top two business challenges heading into 2026. The findings cut across experience levels and business models, signaling a structural problem rather than a temporary market blip.
Donn Adolfo · April 23, 2026 · 5 min readRead
Real Estate Agent
AI Is Now a Daily Tool for Real Estate Agents. Here's What That Means in 2026
Artificial intelligence has moved from buzzword to daily workflow for real estate agents in 2026, with top producers using it to automate marketing, personalize outreach, and dominate short-form video. Industry reports and leading brokerages are now treating AI fluency as a baseline competitive skill, not an optional upgrade.
Donn Adolfo · April 21, 2026 · 5 min readRead
Real Estate Agent
Commission Rule Changes Haven't Killed Deals, But New Risks Are Emerging
Homebuyers have largely adapted to the post-settlement commission landscape, but a new Consumer Federation of America report flags rising concerns about pocket listings and affordability that agents can't afford to ignore. The rules changed, but the game is still shifting.
Donn Adolfo · April 20, 2026 · 5 min readRead