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Hair Salons Industry News.
Trade news and market shifts written for hair salons who need to know what’s changing before their competitors do.
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Salon Staffing Shortage: What the Data Means for Your Hiring
The personal care services sector faces a persistent staffing gap that is squeezing salon owners on both ends: open chairs cost revenue, while competing for talent is pushing compensation costs higher. Here is what the current data says and what you can do about it.
Donn Adolfo · May 27, 2026 · 5 min readRead
Hair Salon
49% of Americans Use Reviews to Pick a Salon. Are Yours Working?
A Salon Today report found that 49% of Americans are influenced by online reviews when choosing a hair salon. That number has real consequences for how new clients find you, how they decide between you and the shop down the street, and what your Google presence needs to look like right now.
Donn Adolfo · May 23, 2026 · 4 min readRead
Hair Salon
Google Business Profile Ranking Factors Every Hair Salon Needs to Know
Most hair salons appear in Google Maps search results by accident, not by design. That gap is closing fast as competitors get more deliberate about their profiles. Here is what the ranking factors actually are and what salons can do about them today.
Donn Adolfo · May 19, 2026 · 5 min readRead
Hair Salon
Mass Market Haircare Is Outpacing Prestige: What It Means for Salons
For the first time in years, mass market hair and beauty products outpaced prestige sales in Q1 2025. That reversal reflects a real shift in how clients are thinking about what they spend and where. Hair salons that understand this dynamic can adjust their approach before it affects the chair.
Donn Adolfo · May 17, 2026 · 5 min readRead
Hair Salon
Hair Salon Pricing in 2026: How to Raise Prices Without Losing Clients
Salon costs are moving in one direction in 2026, and staying busy without adjusting prices is a reliable path to working harder for less money. Industry observers say the salons that thrive this year will price on data and value, not fear or competitor guessing.
Donn Adolfo · May 12, 2026 · 5 min readRead
Hair Salon
AI Booking Tools Are Solving Hair Salons' Missed Call Problem
Nearly a third to four-tenths of all calls to hair salons during peak hours go unanswered, and 81% of clients want to book outside business hours. AI-powered booking tools are moving from novelty to operational necessity in 2026.
Donn Adolfo · May 8, 2026 · 5 min readRead
Hair Salon
93% of Haircare Consumers Are Prioritizing Hair Health in 2026
A striking 93% of haircare consumers now say they are actively prioritizing hair health, signaling a fundamental shift in what clients expect from their salon visits. The era of purely aesthetic appointments is giving way to a wellness-first mindset that rewards salons capable of delivering results, education, and transparency.
Donn Adolfo · May 1, 2026 · 5 min readRead
Hair Salon
Hair Salon Clients Want More Than a Great Cut in 2026
A whopping 93% of haircare consumers are now taking hair health seriously, and their expectations of the salons they visit have risen to match. Clients in 2026 want wellness expertise, ingredient transparency, and seamless digital experiences - not just a skilled stylist. Operators who miss this shift risk losing ground to competitors who have already adapted.
Donn Adolfo · April 29, 2026 · 5 min readRead
Hair Salon
Hair Salon Business Models Are Breaking Down in 2026
The salon industry is facing simultaneous pressure from rising costs, shifting client behavior, and employment models that no longer work the way they used to. Industry analysts say 2026 is a year of reckoning for owners who haven't updated how they run their business. Here's what the data shows and what high-performing salons are doing differently.
Donn Adolfo · April 25, 2026 · 5 min readRead
Hair Salon
Salon Industry 2026: Run It Like a Business or Get Left Behind
Industry analysts are warning salon owners that 2026 will separate operators who run disciplined businesses from those who simply style hair. New pricing models, tighter margins, and shifting client expectations are forcing a structural reset across the professional salon market.
Donn Adolfo · April 20, 2026 · 5 min readRead